Why PPC for Law Firms Works:
SEO takes time, and it's always at the mercy of Google’s algorithm updates. While it will get you results eventually, SEO traffic can fluctuate, and the stability you need is unpredictable.
PPC gives you faster, more reliable results. It’s not just about getting more clicks; it’s about ensuring you’re visible when your ideal clients need you most.
Real-World Examples:
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Wildfires? Clients seeking legal representation in wildfire cases are likely to need help right now, not months down the line.
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Corporate Layoffs? Are your competitors already targeting individuals affected by layoffs in major companies? PPC lets you jump on these high-demand segments in real-time.
Waiting to rank organically for urgent needs means losing out on valuable opportunities. With PPC, you can adapt quickly and be the first choice for clients in need of legal services.
Tailored for law firms
Our Services
Custom Strategies for Any Budget:
Whether your budget is $2,500 or $500K a month, we make it work. Our team has years of experience in law firm PPC, and we know how to stretch your budget to deliver maximum results. From small firms to large practices, we help you scale effectively.
Google Search Ads for High-Intent Clients:
Google Search Ads help you capture high-intent clients who are actively searching for legal services. With strategic keyword targeting and ad copy designed to resonate with potential clients, we ensure you're visible when prospects need you most.
Google Local Ads for Local Clients:
Local ads on Google ensure that your practice is found by individuals near you who need immediate legal assistance. We optimize your Google My Business profile and run location-based ads that help you appear in local search results, putting your practice in front of people in your community.
Meta Ads for Quick, Quality Leads:
Meta (Facebook and Instagram) ads are incredibly effective with smaller budgets. We help you use highly targeted ads, lead qualification forms, and audience segmentation to ensure you're reaching the most qualified leads.
Dedicated Landing Pages That Convert:
We build high-converting landing pages tailored to the specific legal needs you're targeting. These pages increase ad relevance, improve conversion rates, and lower your cost-per-acquisition - all while ensuring that you’re attracting the best leads for your practice.
Hands-Off, Results-Driven Approach:
Once we set up your PPC campaigns, the rest is hands-off for you.
You’ll only need to:
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Contact leads that come in
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Check on dynamic reports
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Provide feedback on lead quality
We take care of the rest, handling everything from strategy creation to ongoing optimization. Our goal is to maximize your return on investment while you focus on what you do best - helping clients.
Do you even need them?
Why paid ads?
You are struggling to maintain a steady flow of clients.
SEO alone isn't cutting it anymore?
Many of your competitors are already using PPC (pay-per-click) to stay ahead. If you feel like the market is too competitive, remember: PPC offers a way to target clients who are actively seeking legal help without competing with the biggest spenders.
At Advertikal, we specialize in PPC campaigns for law firms. Whether you're just starting out or looking to scale, we tailor strategies based on your budget and goals, ensuring you get the best results possible.